Getting the Most Out of Web Analytics With a CMS
For most modern organizations, the Web site is now much more than just the company’s online face. It can be brand builder, revenue generator, customer service point, and so much more. Getting the site up is only the beginning; the business has to then understand if the target audience is getting the information it needs, examine the benefits delivered to customers on literally every page, and use all the gathered information to continuously improve the experience for end-users. This is why Web analytics is so important.
Today’s enterprises compete in a dynamic market: every investment in the online presence has to be justified. Studying and understanding user behavior will allow organizations to continuously streamline their online space, take quick business decisions and, in the long term, justify the costs incurred.
Content Marketing and Web Analytics: The Yin and Yang of Any Successful Law Firm Marketing Campaign
Good content has always been one of the best ways for a lawyer to establish and maintain a professional reputation. In the hands of potential clients, good content demonstrates your understanding of the law and your ability to do what you claim to do.
Let’s say you write an excellent article on the recently signed patent reform act.
Prior to the Internet, your options for distribution of that article would be limited. You could submit it to print publishers who could decide whether or not to publish it and how to edit it. By the time it appeared on a client’s desk, it might be three months out of date.
In addition, you could snail mail a copy of your article with a cover letter directly to your list of clients, potential clients and referral sources. You could include it in the firm’s print newsletter. You could mail it to reporters covering the patent law beat and hope that they give you a call next time they are writing a story on that topic.
Five Web Analytics to Improve Site Performance
If you’re new to web analytics, it might be easy to get overwhelmed by the sheer volume of information you now have at your fingertips. In order to use that information effectively, you need to pare down the metrics you’re looking at to a manageable number of key performance indicators that will really show you how your website is doing. Most online businesses already track the number of visitors who land on the various pages of their site and that’s an important number to know, but even more important is what those visitors are doing while they’re there.
Conversion Rate
Conversion rate measures the number of people who take a desired action on your site, whether that’s making a purchase, signing up for a newsletter, or filling out a survey. This web analytics metric can tell you whether you’re site is doing what it’s intended to do. If your conversion rate is lower than you’d like it to be, take a look at some additional metrics for clues about why.